There’s real demand for spokesperson training.
Few people deliver it well.
Thinking about becoming a Spokesperson Trainer?
The Media Trainer Method® shows you how to prepare spokespeople to be their very best wherever they communicate today, from interviews and panels to podcasts, live video and social, and how to work with AI rather than against it.
A clear, repeatable service you can confidently deliver, and charge for.
November 2026 Programme I Maximum six participants I £3,000
CPD Certified - Trusted Trainer by Global Brands - Comprehensive course focused on business outcomes
Two intensive days. A complete method you can take away and make your own.
The Media Trainer Method is an intensive two-day programme in London, designed to give you the frameworks, structure and commercial know-how to deliver high-value spokesperson training.
- Proven frameworks and ready-to-use exercises you can use immediately
- A maximum of six participants, giving you time to ask questions, explore ideas and learn in a genuinely small-group setting.
- Learn to prepare spokespeople for every platform they face now, not just the press interview
- Use AI tools to sharpen preparation and messaging rather than fear them.
- A dedicated 90-minute 1:1 development session with Rebecca the following week to refine what you create.
Most media training is delivered well enough.
But without structure, it’s hard to repeat, difficult to price, and easy to undervalue. Organisations also increasingly need their spokespeople to communicate confidently across far more than traditional media interviews.
When spokesperson training is done properly, it becomes something much more valuable:
A clearly defined service that meets today's broader communication needs
A repeatable approach built around practical frameworks and techniques
A professional offering you can confidently deliver, develop and charge for
Here's how this looks in practice:
What you will learn
Across two intensive days in London, you'll learn how to:
- Coach authentic, confident Brand Champions
- Tailor your approach for different participant types
- Design and deliver effective spokesperson training workshops
- Use proven frameworks and exercises that give your training structure and consistency
- Design realistic interview practice and give constructive feedback that improves performance
- Use AI effectively as a media trainer, and help participants use it in a structured way to strengthen preparation, messaging and practice
- Build, price and market your new training offer
You’ll receive
- Five proven frameworks and ready-to-run exercises you can use in your own sessions
- Practical insight into how effective media training feels from the participant's perspective
- A dedicated 90-minute, virtual 1:1 with Rebecca the following week to review and refine what you've created
- 30 days of post-programme support as you put your learning into practice
Gain knowledge from a trainer who is trusted by teams at Panasonic, Canon, Snowflake, Sophos and Twilio
CPD-certified Training
Media Training has moved on
Media training may be the recognised term, but the people you train are no longer preparing only for interviews with journalists.
They’re representing their organisations on panels and podcasts, in presentations and webinars, on live video and social media, as well as in traditional media interviews.
The Media Trainer Method will equip you to prepare them for all of it.
You’ll learn how to develop confident, authentic Brand Champions: people who can represent their organisation effectively wherever they communicate.
That means the skills you develop through the programme can take you beyond traditional media training, giving you the foundations to support clients across a much broader range of communication challenges.
Trusted by senior leaders worldwide with consistently outstanding feedback
In workshops rated by hundreds of executives, I score five out of five for quality, delivery and likelihood to recommend,
- 5/5 for the quality of the session
- 5/5 for delivery and facilitation
- 5/5 for likelihood to recommend
These quotes are examples of feedback I've received.This is the same approach that underpins The Media Trainer Method.
Company MD
‘Powerful, straightforward to understand concepts, followed by strong practice with very effective feedback. Pleasure, fun, satisfaction.’
Country Director
‘Rebecca’s energy, knowledge and attitude were so involving, motivating and engaging. I really enjoyed the training and learned a lot.’
CEO
‘Very energising and inspiring. Helpful advice and feedback. Useful practical sessions. I learned a lot. Fantastic trainer.’
Meet your Trainer
Hi, I’m Rebecca Jabbar, founder of The Media Trainer Method.
For over 28 years, I’ve worked with senior executives around the world, helping them communicate with confidence, clarity and credibility.
I’ve built and delivered media and presentation training that organisations trust, and return to, because it works.
The Media Trainer Method brings together everything I’ve learned about what makes training effective, structured and genuinely valuable, and how to prepare people to represent their organisation wherever they communicate.
So you don’t have to figure it out as you go.
The Media Trainer Method is designed around discussion, practical application and individual feedback.
Limiting the November programme to six people gives everyone space to ask questions, test ideas and explore how the Method applies to their own training offer, followed by a dedicated 90-minute 1:1 development session with me the following week.
Ready to build or extend your spokesperson training offer?